A Unique Way To Learn If Your Pregnant

IKEA is unique.   Even if you've never been in an IKEA - the closest to the Lowcountry being in Charlotte, someone you know has probably told you that.

The company has taken being "unique" a step further, running an ad in a Swedish magazine.    But it's more than just an ad ... women can tear the page out, pee on it, and find out if they're pregnant!    And, if you are, take the ad to the store, and get a discount on your crib.

Our friends at Creativity Online have the entire story that you can read.

Ikea "Pee" Ad


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