Google has released a new report - It’s Lit: A Guide to What Teens Think Is Cool . Focusing on Generation Z, those born between the mid-1990s to early 2000s, this research surveyed 1,100 kids aged 13-17. According to the report, Generation Z, unlike millennials, is ambitious, engaged, and feel like they can change the world. To them, "cool" is an indication of what people pay attention to, what gets them excited, and can often act as a manifestation of their hope and dreams. Among the "cool" parts of the report
SOCIAL MEDIA: Snapchat, and Instagram are the coolest platforms, Facebook is not.
STREAMING: The coolest streaming media platforms:
1. YouTube 2. Netflix 3. Sportify 4. Hulu
CELEBRITIES: Celebrities who are philanthropic and genuine are the coolest:
Selena Gomez Ariana Grande Chance the Rapper Emma Watson Steph Curry
MUSIC: Teens think music that makes them feel something is cool. A teen playlist would include:
Twenty One Pilots, Beyonce, Drake, Panic at the Disco, Fall Out Boy, plus (how about this) Coldplay and The Beatles
BRANDS: Gen Z believes and relies on brands to shape their world. These are the top 10 cool brands:
1. YouTube 2. Netflix 3. Google 4. xbox
5. Oreo 6. GoPro 7. Playstation 8. Doritos
9. Nike 10. Chrome