What Today's Teens Think Is Cool


Google has released a new report - It’s Lit: A Guide to What Teens Think Is Cool .   Focusing on Generation Z, those born between the mid-1990s to early 2000s, this research surveyed 1,100 kids aged 13-17.  According to the report, Generation Z, unlike millennials, is ambitious, engaged, and feel like they can change the world.   To them, "cool" is an indication of what people pay attention to, what gets them excited, and can often act as a manifestation of their hope and dreams.    Among the "cool" parts of the report

SOCIAL MEDIA:    Snapchat, and Instagram are the coolest platforms, Facebook is not.

STREAMING:   The coolest streaming media platforms:

1. YouTube          2. Netflix            3. Sportify          4. Hulu

CELEBRITIES:    Celebrities who are philanthropic and genuine are the coolest:

Selena Gomez             Ariana Grande             Chance the Rapper                Emma Watson                               Steph Curry

MUSIC:     Teens think music that makes them feel something is cool.   A teen playlist would include:

Twenty One Pilots, Beyonce, Drake, Panic at the Disco, Fall Out Boy, plus (how about this) Coldplay and The Beatles

BRANDS:     Gen Z believes and relies on brands to shape their world.   These are the top 10 cool brands:

1. YouTube                  2. Netflix                     3. Google                  4. xbox                        

5. Oreo                        6. GoPro                     7. Playstation            8. Doritos                    

9. Nike                        10. Chrome

Click here to read the entire report from Google.



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