Your Son or Daughter Can be the Next "Mikey"

We all remember this famous line … “Hey Mikey, he likes it.”

Quaker's "Mikey Likes It" ad for Life Cereal came out in 1972 and was one of the longest-running ads in history, on the air for 12 years. Now, Quaker is looking to re-boot that ad and your child could be the new Mikey. They are searching for kids – both boys and girls, from 4 to 8 years old. If you’d like to submit your child, there’s a four line script to use when you submit an audition video which you can see below.

To submit a video or get more information, visit

The deadline to submit is April 27th.

Life Cereal Script
Brian Cleary

Brian Cleary

Wake up with Brian Cleary playing Better Music for a Better Workday on the Y Morning Wakeup!


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